The four action areas

Products: Providing Responsible Products (graphic)

Providing Responsible Products

The Telekom Austria Group’s network infrastructure forms the backbone of the knowledge-based digital society of the 21st century in its seven markets. Ongoing investment in innovative transmission technologies, the highest levels of data protection and fault tolerance as well as products and solutions that create clear added value for customers, society and the environment are the key pillars of this area. Absolute customer commitment and reliable services help to build up long-term customer relationships and ensure the Group’s profitability.

Sample project: Launch of a joint project between Telekom Austria Group M2M and Wüster power station in January 2014 aimed at rolling out a comprehensive smart metering solution for the measurement of electricity consumption in Ybbs an der Donau (Austria).

Targets for 2015

  • Ensuring Group-wide network coverage of at least 99% with 2G and at least 90% with 3G
  • Maintenance of the highest possible data protection and information security standards
  • Publication of an annual data protection report for A1 (starting in 2015)
  • Maintenance of ISO 27001 certification
  • Development of innovative solutions in the healthcare, education and administration sectors
  • Promotion of climate-friendly products
  • Increase in customer satisfaction


Environment: Living Green (graphic)

Living Green

Telecommunication networks, such as that of the Telekom Austria Group, can play a key role in mitigating climate change. With services such as videoconferencing, they help get traffic off the roads and onto the data highway or transform stacks of paper into resource-saving bits and bytes. And the Telekom Austria Group’s infrastructure is also a key factor when it comes to setting up intelligent power grids. The energy-efficient design of these transmission networks, the increased use of renewable energies, climate-friendly mobility and the preservation of raw materials through optimised recycling and disposal processes are central to the Group’s ecological responsibility.

Sample project: A1’s carbon-neutral network has been a reality since 2014, audited and confirmed by TÜV SÜD (PAS 2060 standard). This makes A1 the first and only communication provider in Austria to operate an entirely carbon-neutral network. This is made possible by targeted measures starting with a reduction in energy consumption and improved efficiency, as well as the use of power generated entirely from renewable sources. A proportion of CO2 emissions (25%) is offset through support for national and international climate protection projects.

Illustration on A1‘s carbon-neutral network »

Targets for 2020

  • 25% reduction in CO2 emissions

Targets for 2015

  • 20% increase in energy efficiency
  • Expansion of projects relating to renewable energies
  • 10% improvement in the recycling rate
  • 10% reduction in the Group’s paper consumption
  • Increase in the number of old phones collected
Logo – CDP-Rating (logo)

CDP rating recognises the Telekom Austria Group as one of the best companies in the telecommunications sector:

Thanks to targeted measures, the Telekom Austria Group improved its disclosure score from 74 to 93 points and its performance score from C to B in 2014, making it one of the top three telecommunication companies in the DACH region.


Employees : Empowering People (graphic)

Empowering People

Skilled, committed employees are a key factor in the company’s success. Accordingly, the Telekom Austria Group’s HR strategy is based on identifying and fostering talent at an early stage, continuous further education and professional training and a balanced management, performance and feedback culture. The equal treatment of all employees and, in particular, gender equality are at the heart of all the Group’s activities, as is ensuring a healthy work-life balance. The objectives of this action area seek to promote fair and attractive hiring conditions as well as active diversity within the Group.

Sample project: In 2014 the Telekom Austria Group signed the Diversity Charter, an initiative aimed at promoting appreciation of all members of society — irrespective of their gender, age, origin, skin colour, sexual orientation, religion, political beliefs or physical/mental disability.

Targets for 2015

  • 35% women in the Telekom Austria Group and in management positions
  • Promotion of internal appointments
  • Maintenance of a high engagement index
  • Increase in international exchanges


Society: Creating Equal Opportunities (graphic)

Creating Equal Opportunities

In today’s knowledge-based society, the exchange of information, access to education and democratic participation are increasingly linked to the use of new media. At present, however, access to the internet and other digital information and communication channels are not spread equally and depend to a large extent on social and financial factors. The Telekom Austria Group firmly believes that the digital world should be open to everyone and is therefore actively participating in reducing the ‘digital gap’ and promoting media literacy skills.

In addition to targeted media literacy initiatives for young and old alike, the Telekom Austria Group is also promoting equality of opportunity in the digital society with its products and services. It offers a range of customised tariffs and services to help children, senior citizens and people with special needs use the internet safely and keep their costs under control. The subsidiaries of the Telekom Austria Group also support and initiate social projects that are adapted to the local requirements in each country.

Sample projects: 2014 saw the start of the Group-wide rollout of the ‘Internet for All’ initiative. Every subsidiary is currently working on an initiative or a project aimed at promoting media literacy skills and helping to reduce the digital gap. For example, Vip mobile in the Republic of Serbia launched the first ‘Vip Digital Workshop for Senior Citizens’. The course, which is offered free of charge, was arranged in conjunction with the Organisation for Intergenerational Cooperation 35+, the City of Belgrade Pensioners’ Organisation and the Third Age Movement of the Republic of Serbia.

Targets for 2015

  • 100,000 people participating in training to promote media literacy skills (by 2016)
  • Increase in cooperation projects to promote media literacy skills in the Telekom Austria Group
  • Implementation of social projects according to local needs
  • Implementation and enhancement of cost control tools