Turnaround in Austria – Quality, not quantity

Sign with two arrows (Illustration )

In its home market the Telekom Austria Group has countered the revenue and EBITDA comparable decline of recent years with a consistent turnaround strategy since 2012. It emphasises an increased focus on high-value customer segments and convergent products. In addition, the road to the turnaround entails investments in network quality and extensive, finely balanced cost optimisation programmes.

  • Focus on high-value customer segments and convergent products
  • New tariff policy and device strategy
  • Investment in new technologies confirm quality leadership
  • Innovative cost optimisation programme
  • Moderate increase of EBITDA comparable launches turnaround
Man (Illustration )